Mascara? Who needs it?įortunately, the version of Merida available for $16.50 from the Disney Store is truer to the film’s character. Poor Merida!)Ĭompare these dolls to any image of Merida from the film, and you’ll see that Mattel has feminized Merida, making her much more stereotypically girly and much more conventionally pretty than she is in the film. The product description on Amazon explains that girls can “decorate Merida’s hair or outfit with sparkly gems,” and that “girls will love reenacting their favorite scenes from the movie.” (Um, sorry, Mattel – there are no gem styling scenes in the movie. Also, she is wearing the dress Merida is depicted as hating in the movie, for she is obliged to wear a restrictive corset beneath it.įor a few dollars more ($20.99), Mattel also offers a “Gem Styling Merida Doll,” dressed for archery … and sparkly fashion fun. You will notice the incredibly long eyelashes, the impeccably groomed eyebrows, the rosebud lips, the gentle expression, and the dainty body language. Their 13-inch fashion doll version is priced at $17.95.
The toy looks like Merida’s hot older sister, who despite living in the Scottish highlands during medieval times, got her hands on some serious eyeliner and lipstick."Ī quick Internet search indicates that Mattel’s other Merida dolls aren’t much better. "The toy that comes out of the package looks nothing like the character on the package. The new swing vote: Why more Latino voters are joining the GOP
Melissa Wardy of the Redefine Girly blog was shopping at Target, and she was shocked by Mattel’s small doll treatment of Merida. The small doll is a 6.5 inches tall, fully plastic doll priced at $5.99. Unfortunately, unlike Mattel’s Katniss doll, Mattel’s versions of Merida leave much to be desired. In the beginning of June, Mattel released another doll based on a strong female character: Merida from Disney/ Pixar’s "Brave." (The film was released June 22.) Merida is an atypical princess: Like Katniss, she is strong-willed, independent, and a skilled archer. Only her eyes seem made up, but the colors are neutral, suggesting this is actually meant as contouring to make the doll’s eyes appear more three-dimensional. The Katniss doll is flat-footed (no Barbie-style feet molded for high heels), and she is dressed for battle (not in a gown or dress).Ĭompared with the typical Barbie doll, Mattel’s Katniss wears very little makeup. In May, Mattel released a Katniss Everdeen doll, inspired by the look and style of Jennifer Lawrence in " The Hunger Games."Ĭompared with Mattel’s typical fare, the Katniss doll was refreshingly unsexualized – reflecting the character’s positive portrayal in the film.
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